This demonstration product page is purposefully clear, clean and functional. With product detail pages such as this being the gateway to the “Money End” of any e-Commerce enabled Website, it is of paramount importance that all product details are concise, accurate and useful.
This particular text is powered by the (long) Description box. This gives you, as Shopkeeper the opportunity to elaborate in more detail – without crowding the all-important “Add to Basket” button off the opening page your prospective Customers will see.
An ideal place, therefore the more detailed information – or even an official Press Release for a given product, should one be readily available…